There are few items in the student wardrobe that can claim they have seen said student through everything, from running around campus during the day to the early morning hours looking for food after a good night out. Jeans would definitely be included in that list. And so the mission is simple: the cooler the pair of jeans is, the more versatile the styling. Add to that good quality, and you truly have an item that can see you through every hour of your busy student life.

Cheap Monday zeroed in on the importance of good denim and has made a huge mark in the fashion market with its line: clothes that are comfortable, whether loose-fitting or figure-hugging, with an original design that makes a statement effortlessly. Whether it is a pop of neon orange in an all-black outfit, a skull necklace or a logo-bearing pair of jeans, the result is the same: a look that combines functional urban cool – in other words, comfort with a bit of an edge and lots of attitude. Against the backdrop of busy London, with its graffitied alleyways and iconic buildings, the clothes stand out among the crowds due to their vibrant, rebellious feel.

I suppose, then, there is only one thing left to say: thank God, it’s… (Cheap) Monday.

👉 Orange Jumper – Tap Echologo Knit

👉 Black Sweater – Worth Droop Logo Sweat

👉 Women’s Ripped Jeans – Dona Slash Black Mom Jeans

👉 Men’s Orange Hoodie – Scope Fleece Hood

👉 Orange T-shirt – Screen Tiny Skull Tee

👉 Red Coat – Agent Bomber

👉 Women’s Jeans with Side Panelling – Sound 36 Black Tape Jeans

👉 Grey Beanie – Skull Beanie

👉 Quilted Jacket – Crypto Puffer Vest

👉 Men’s Jeans – Tight Horror Skinny Jeans

👉 Women’s Fleece Jacket – Function Fleece Jacket

👉 Denim Jacket – Legit Denim Jacket


A peek at the behind-the-scenes of the shoot:


Creative direction by Rebecca Cofie, Setareh Sanjarani and Natalie Carter

Photography by Leeya Mirza

Videography by Ana Maria

Editorial by Alice Papadopoulou

Models: Kyle Birkitt, Mack McCarroll, Talia Cherkez & Silia Marianou

Special thanks to Cheap Monday for collaborating with us.